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<h1>Communications Performance Analyst (m/f/diverse)</h1>
 
 
 

<h2>Description</h2>
 
 

The Communications Performance Analyst is responsible for developing communications KPIs to monitor the performance and success of integrated communications activities of Continental Automotive. S/he acts as an interface between communications strategy, content development and channels. 
 The position reports to the Head of Communications Operations Automotive and is responsible for analyzing and evaluating communications data, including media monitoring. The person establishes communication effectiveness measurement strategies, defines and updates success measurements on an ongoing basis, analyzes results, and helps align communication strategy with business needs based on measurement results. 
 
 This position can also be filled in India
 Responsibilities:
 Communications Controlling:
 

<ul>
 <li>Development of a set of benchmarks that provide context for the metrics 
 </li>
 <li>Establishment of a common language and definition of metrics to enable comparison between different campaigns and measures 
 </li>
 <li>Using a consistent framework, tools and measurement methods to track performance 
 </li>
 <li>Applying analytics tools to our key communication channels and build a centralized KPI dashboard</li>
 </ul>
 Agenda Listening:
 <ul>
 <li>Using social listening tools to anticipate upcoming trends and issues (agenda listening) 
 </li>
 <li>Collecting and analyzing media analytics and social listening data for, early detection of issues and identification of long-term opportunities (Outside-In-View) 
 </li>
 <li>Preparation and visualization of analytics data in a way that is appropriate to the target audience for communications management and performance measurement</li>
 </ul>
 Consulting and collaboration with stakeholders:
 <ul>
 <li>Preparation of reports for the Strategy & Alignment Team of Automotive Communications 
 </li>
 <li>Advising on measures and alignment of future activities and thus influencing the communications strategy 
 </li>
 <li>Advising on online campaigns at Automotive level 
 </li>
 <li>Steering of external agencies and service providers in the area of communication controlling</li>
 </ul>
 
 
 
 
 

<h2>Qualifications</h2>
 
 

<ul>
 <li>University degree or comparable qualification 
 </li>
 <li>Several years of professional experience in the field of marketing communications 
 </li>
 <li>Experience in using social media channels and tools, content marketing, website design, SEO (Search Engine Optimization) and analytics tools (e.g. Power BI, Google Analytics, etc.) 
 </li>
 <li>Initial experience in setting up a data-driven communications controlling system 
 </li>
 <li>Analytical mindset and experience in using data analysis methods 
 </li>
 <li>Ability to extract complex relationships from data sets and visualize them concisely 
 </li>
 <li>Affinity for new media, technologies and marketing trends 
 </li>
 <li> Very good handling with MS Office software as well as content management and content monitoring systems 
 </li>
 <li>Power BI knowledge is an advantage 
 </li>
 <li>MS Dynamics knowledge advantageous 
 </li>
 <li>Very good English language skills (written and spoken) 
 </li>
 <li> Good organizational skills</li>
 </ul>
 
 

Applications from severely handicapped people are welcome.
 
 
 
 
 

<h2>What we offer</h2>
 
 

We want our employees to do well with us. That's why we offer them not only an exciting job in an international technology group, but also numerous additional offers such as flexible and hybrid working, sabbaticals and other benefits.
 <a href="https://www.continental.com/en/career/working-at-continental/what-we-offer/?_gl=1*17vqys5*_ga*MTE2MzI2MTI5My4xNjYwMTI3OTE5*_ga_CXY4Q1X5YZ*MTY2MDEyNzkxOS4xLjEuMTY2MDEyODU2Ni4w&_ga=2.195454760.522000705.1660127919-1163261293.1660127919" rel="nofollow">Click here to find out more.</a>
 
 
 
 
 

Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of €33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.
 
 
 <a href="https://krb-sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=30050&siteid=6038&jobid=1956903&AL=1#jobDetails=1956903_6038" rel="nofollow">Apply now </a>
 
 

<h2>Keyfacts</h2>
 Job-ID 
 233136BR 
 Funktion 
 Communications 
 Standort
 
 

<a href="https://www.continental-jobs.com/index.php?ac=search_result&ref=jobad&search_criterion_physical_location=151" rel="nofollow">Frankfurt   </a>
 Leadership Level 
 Leading Self
 
 
 

<h2>Job Flexibility</h2>
 <a>Hybrid Job</a>
 

Hybrid Job – You work both mobile and on the company site 
 
 
 

<h2>Contact</h2>
 Your contact partner 
 Melissa Klöpper
 
 
 

<h2>Benefits</h2>
 
 
 

Free legal advice 
 
 
 

 Employee counselling 
 
 
 

 Retirement benefits 
 
 
 

 Flexible working hours 
 
 
 

 Parent-child office 
 
 
 

 Healthcare services 
 
 
 

 Canteen 
 
 
 

 Meal allowance 
 
 
 
 
 
 

<h2>Application Process</h2>
 
 

<a href="https://www.continental.com/en-us/career/how-we-hire?_gl=1*2bwq74*_ga*MTE2MzI2MTI5My4xNjYwMTI3OTE5*_ga_CXY4Q1X5YZ*MTY2MDEyNzkxOS4xLjEuMTY2MDEyOTg5NS4w&_ga=2.232612635.522000705.1660127919-1163261293.1660127919" rel="nofollow">Details</a>
 
 
 

<h2>Meet us at</h2>
 <a href="https://www.facebook.com/ContinentalDeutschland/" rel="nofollow"></a> <a href="https://www.linkedin.com/company/continental/careers" rel="nofollow"></a> <a href="http://www.youtube.com/user/ContinentalKarriere/" rel="nofollow"></a>
 
 <a href="https://www.glassdoor.de/Updates/Continental-Company-Updates-E3768.htm?countryRedirect=true" rel="nofollow"></a> <a href="https://www.instagram.com/continental_career/" rel="nofollow"></a>
 
 
 
 
 

<h2>Nice to know</h2>
 Continental-Caoutchouc- & Gutta-Percha-Compagnie was founded in Hanover on October 8, 1871, as a joint stock company.
 <a href="https://www.continental-corporation.com/en/career/working-at-continental/your-employer/future-work-at-continental-27838" rel="nofollow">Go to Career Website</a>
 
 <a href="https://krb-sjobs.brassring.com/TGnewUI/Search/home/HomeWithPreLoad?PageType=JobDetails&partnerid=30050&siteid=6038&jobid=1956903&AL=1#jobDetails=1956903_6038" rel="nofollow">Apply now </a>