(Sr.) Communications Specialist (f/m/d) for New Ventures and Technologies

  • 14469 Potsdam
  • ab sofort
  • Vollzeit

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SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. That’s why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because it’s the best-run businesses that make the world run better and improve people’s lives.

About the New Ventures & Technologies Communications & Marketing Team

SAP's New Ventures & Technologies (NVT) business unit, led by the Chief Innovation Officer, is SAP's central innovation unit and a strategic pioneer of transformative technologies and business models. By developing unconventional solutions, inspiring prototypes, and new products, we drive progress in the IT industry and bring the latest trends to SAP.

The NVT Communications & Marketing team takes on cross-functional tasks and is a close partner and consultant to the management team and the various development units.

The Role

We are looking for a (Sr.) Communications Specialist (f/m/d) to support the NVT Communications & Marketing Team. You will be leading the planning and orchestration of global communications strategy for the NVT business unit. 

As (Sr.) Communications Specialist (f/m/d), you will work closely with senior leadership, our development teams and corporate communications and marketing functions, to increase awareness of our projects and initiatives across SAP, and to elevate SAP’s perception as a leader for innovation with external stakeholders.

We are looking for an experienced communicator with very good project management skills and a passion to identify, shape and tell technology-related stories that resonate with internal stakeholders, customers and external media. You have 3-5 years of experience in communications, ideally, in the field of technology, feel comfortable working in a fast-paced environment, are a team player, and are able to take on new and diverse tasks independently.

As (Sr.) Communications Specialist (f/m/d) you will

  • Act as communications lead for the NVT business unit and define communications objectives in line with NVT business strategy
  • Ensure execution of the NVT communication strategy working closely with members of the NVT Communications & Marketing team and corporate communications functions
  • Develop, establish and continuously refine NVT messaging & positioning
  • Monitor the external media & industry agenda to identify and craft key stories in line with NVT strategy and product roadmap
  • Create media briefings and develop strategies to position executive leadership in high-profile media outlets
  • Lead strategy & execution for high-impact strategic projects, such as the creation of our annual thought leadership magazine ‘Horizons by SAP’, communication campaigns around strategic events, and the orchestration of global press releases and announcements
  • Act as the central contact for corporate communications functions to ensure support and amplification of NVT messaging and stories, and to collaboratively advance SAP's approaches and methods in telling stories and creating thought leadership
  • Act as trusted advisor to executive leadership and the Head of Communications & Marketing in all communication-related matters
  • Spearhead scouting for new communication approaches and implementing select methods to improve reach and access new audiences

Role Requirements

  • Successful track record of developing exciting stories, executing communications initiatives and working with high-profile media outlets
  • Academic degree in business, media management, communication, marketing or a similar field
  • Outstanding communication and presentation skills
  • Excellent writing skills in German and English
  • Great enthusiasm for technology topics
  • Very good networking skills
  • Profound MS Office skills

Work Experience

  • 3-5 years of work experience in the field of business communications, media relations or communications consulting
  • Experience in the software industry, a startup, or an agency is a plus
  • SAP experience is a plus


Success is what you make it. At SAP, we help you make it your own.

A career at SAP can open many doors for you. If you’re searching for a company that’s dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment – apply now.


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or, APJ:, EMEA:

Stephan Wilhelm - HR Recruitment Consultant - SAP SE

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